Bea Giermasinska

Head of Research & Strategy @ Airnauts

„Design is storytelling – the power of values-driven experiences”

Designing engaging experiences requires more than technology – translating fundamental human values into the narrative is the key to engaging the audience. By following storytelling frameworks, we are able to design experiences that make a lasting impact on the audience.

Through the Case Study of https://www.georgestevensjr.com/ we will unpack the principles and design tools that help in linking personal stories, and the values behind them into digital experiences.