“Monopoly Value Testing”
In Ty’s talk he will share a simple hack you can use in addition to your existing research methods to discover and validate the relative value of features in your product. All you need is a copy of a popular board game, a list of features and a participant. A novel method of ascertaining the relative value of product features using monopoly bank notes.
Ty is the DesignOps Manager at JIGSAW XYZ a FinTech in the heart of Silicone Roundabout London. Ty is a Generalist UX Designer at heart and huge fan of product development methodologies like Lean UX and Dual Track Agile. Whether it be user research or micro interactions Ty has a keen interest in all these tools to users achieve their goals.