Giles co-founded cxpartners in 2004. Since then, it has grown to one of the world’s leading independent experience design consultancies working on next generation experience design and generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA. His book, ‘Simple and Usable’, has sold tens of thousands of copies worldwide and is now in its second edition. Giles is former president of the UPA, co-chair of IA Summit, and UX Awards judge. Giles has worked with the British Standards Institute in developing standards for web accessibility.