"Build Better Products" & "UX for Lean Startups"
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes.
She’s written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13), and she’s a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product.
She is currently Principal at Users Know, a UX design consultancy, and works as a coach and adviser to product teams and startups.