Luky Primadani

Luky Primadani

UX Researcher
UX Researcher

Luky, who was formerly a visual designer, has 9 years of career experience in various industries; from advertising & graphic design agency to tech companies. She started her digital career right after she moved to Berlin in 2014 and joined some tech startups ranging from car marketplace to SaaS. Currently, she’s in the pursuit of her passion for the mobility business with FlixBus and decided to shift her focus from visual design into user experience research. She is currently focusing on challenging the status quo of the organization towards user-centricity and integrates this mindset to create impact within the product development and business strategy.

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