5-7 June 2019
Gdynia, Poland

PRODUCT DESIGN
/ STRATEGY/GROWTH

What is product camp?

WEDNESDAY:
INSPIRING
CONFERENCE

Open up to the wisdom, experience and charisma of our seasoned speakers. Listen in to 9 inspiring talks that will likely change the way you: plan projects, talk to users, design logic or ... listen to your boss. Mingle with the like minded digital product creators.

SEE THE LINEUP

THURSDAY:
PRACTICAL
WORKSHOPS

Participate in one (or even two) of eight half-day workshops hosted by world class product practitioners. Hone your skills during hands-on exercises while collaborating with other designers, researchers and product professionals. All in a friendly and accomodating atmosphere and state of the art facilities.

CHECK WORKSHOPS

Friday:
BarCamp
& Afterparty

Throw yourself in the epicentre of the most vibrant and prolific educational event of the decade. 500 creators. 7 rooms. 60 sessions. Tons of experience and kilojoules of passion. Listen and ask. Nod or argue. Demo or take notes. Our motto is: No spectators - Only participants.

About the BarCamp

DAY 1: 5 JUNE (WED)
CONFERENCE
9:00 AM
Jeff Patton
Jeff Patton
Owner logo_patton2
The Game Has Changed

We all know how fast technology changes. But, we sometimes fail to understand how fast our process needs to change to keep up. This talk is about how 21st century software development has thrown out most of the process assumptions you might have originally learned. In this talk Jeff Patton will explain how Product Thinking, Lean Startup Thinking, and Continuous Delivery has fundamentally changed how we design and build software.

9:40 AM
Vilma Sirainen & Clementine Jinhee
Vilma Sirainen & Clementine Jinhee
Product Design Lead & Principal Product Designer logo_zalando4
Designing with data for a personalized experience

Whether you are on Spotify, Netflix, or Instagram, you see that your experience is becoming more and more personalized to you based on what you do, what you like, what you click. How might you deliver such experiences in your products? How can you do this in a human-centered yet algorithmic way? We will share a set of tangible and actionable design guidelines that we use at Zalando to deliver individualized fashion e-commerce experiences at scale for each of our 25 million customers.

10:40 AM
Eik Brandsgaard
Eik Brandsgaard
Agile Coach, Director logo_lego
Agile at LEGO (or how we did 101 design sprints in two months and got the t-shirt)

Play, experimentation and learning are deeply rooted in LEGO and that is why agile methods fits so well within the company’s way of developing products and marketing. Learn how LEGO experiments with agile ways of working and have used methods like SCRUM, SAFe and Design Sprints to improve developing their products.

11:20 AM
Kara Pecknold
Kara Pecknold
Creative Director logo_frogdesign
Design Research as Child’s Play

Drawing on some of frog’s recent work and collaborations in the space of designing with and for children, Kara will share how the learnings from this ethnographic research can provide fresh perspectives and guidance for the design of future products and services.

1:00 PM
Matt Jones
Matt Jones
Principal Designer, Google AI logo_google
TBA
1:40 PM
Itamar Gilad
Itamar Gilad
Developing lean product strategy using multiple strategic tracks (MuST)

Considered fundamental to the success of any tech company, product strategies are still often misunderstood and deliver low impact. In this talk we look at Multiple Strategic Tracks (MuST), the little-known, and often informal, strategy development process that helped Google, Apple, Netflix, and other market leaders find breakthrough products repeatedly.

2:20 PM
Ashley Benigno
Ashley Benigno
Group Director logo_fjord2
Trends reframing as a design tool

Today, we stand at a technological, political and environmental inflection point. Two decades of rapid technology growth and innovation have generated enormous physical and digital clutter. The steep demand on the planet’s resources mirrors the demand on our time and attention. The opportunities for meaningful and mindful design to revolutionize a number of areas are greater now than we’ve seen in years. We’re on the cusp of a creative revolution: the opportunity to rethink our products and services in order to take care of the world we live in, as well as the people in it.

3:20 PM
Jane Austin
Jane Austin
Director of Product Design logo_babylon2
Why we need to do design strategy, and how to?
4:00 PM
Val Scholz
Val Scholz
Head of Engagement logo_revolut
Hypergrowth - The Revolut Way
DAY 2: 6 JUNE (THU)
WORKSHOPS
DAY 3: 7 JUNE (FRI)
BARCAMP
  • 08:30 - 09:00 AM
    Registration
  • 09:00 - 09:20 AM
    Welcome speech
  • 9:30 - 10:00 AM
    Session 1
  • 10:10 - 10:40 AM
    Session 2
  • 10:50 - 11:20 AM
    Session 3
  • 11:20 - 11:40 AM
    ~ Coffee break ~
  • 11:50 - 12:20 PM
    Session 4
  • 12:30 - 1:00 PM
    Session 5
  • 1:00 - 2:00 PM
    ~ Lunch ~
  • 2:10 - 2:40 PM
    Session 6
  • 2:50 - 3:20 PM
    Session 7
  • 3:20 - 3:40 PM
    ~ Coffee break ~
  • 3:50 - 4:20 PM
    Session 8
  • 4:30 - 5:00 PM
    Session 9

There is no preset agenda known before the event. Barcamp starts with the session hosts (presenters) putting topics of their sessions inside empty slots on the barcamp board. Sessions will run from the morning till the afternoon and are spread across 7 rooms. Before each round of sessions, presenters will pitch their topics, so that other participants can better manage their paradox of choice.

TICKETS

DAY 1: WEDNESDAY
CONFERENCE

  • Super Early Bird *
    899 PLN 210 EUR
  • Early Bird **
    999 PLN 230 EUR
  • Regular
    1199 PLN 280 EUR

DAY 2: THURSDAY
WORKSHOPS

  • Super Early Bird *
    499 PLN 120 EUR
  • Early Bird **
    599 PLN 140 EUR
  • Regular
    699 PLN 160 EUR

LOOKING FOR
A DISCOUNT?




Buy a Workshop + Conference combo and save 100 PLN!

DAY 3: FRIDAY
BARCAMP

  • REGULAR
    169 PLN 40 EUR

Please note that tickets for Day 1 and Day 2 do not include entry for the Barcamp day

WHERE?

Pomorski Park Naukowo-Technologiczny
Aleja Zwycięstwa 96/98
81-451 Gdynia, Poland

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